Estimate the leads, pipeline value, and hours you'll save by adding an AI chat widget to your website. Tweak the sliders to match your traffic.
Industry benchmark: 5–12% on B2B SaaS marketing sites.
Replyflow customers see 18–30% on average, depending on traffic quality.
Bots typically deflect 50–70% of repetitive support questions.
Estimates only. Actual results vary by traffic quality, ICP fit, response speed, and how aggressively you tune your bot. The defaults reflect medians across Replyflow customers in 2026; we'd rather be honest about the range than promise a specific number.
A chat widget pays back in three ways: new pipeline from leads it would otherwise lose to friction, team hours saved on questions it can answer without a human, and better data from intent scoring so reps spend time on the right conversations.
Your visitors → engagement % → qualified % → close rate × deal value. The first three numbers compound, which is why even modest improvements at any stage move the bottom line a lot. Aim for honesty in the inputs — overestimating leads to disappointment when the real numbers come in.
A well-tuned bot answers 50-70% of repetitive questions without escalating. Multiply your weekly support volume by that deflection rate to see what your team gets back. Replyflow goes further: it summarizes the chat for you when escalation does happen, so reps don't re-read the transcript.
Intent scoring is the underrated win. Knowing that this conversation is a 92 (not a 12) means your sales team works the right inbox, not the loudest one. Replyflow scores every conversation 0-100 and pushes it into HubSpot with the transcript and a suggested next step.
For B2B SaaS marketing sites: 5-12% of unique visitors will open the bot at least once. Pricing pages and docs see higher rates (15-25%) because that's where evaluation is actively happening.
Traffic quality. Brand-driven traffic from search ads tends to qualify higher than cold organic content. Tools like this calculator bring high-intent visitors; they qualify at 30%+. A blog post on a tangential topic might convert at 5%.
A little — we use Replyflow's customer averages for the defaults. But the math is the same for any chat widget. If your conversion numbers don't justify the cost, don't buy. We'd rather you be a happy customer at $199/mo than an unhappy one churning.
Replyflow runs on every page of this site — that's the chat bubble in the corner. Ask it about pricing or integrations to see what your visitors will experience. Or start free with 500 AI credits and point it at your own site.